i disagree, the relation between that custom type and italic font is what I find the best about this logotype. it's not obvious, and it gives it really cool feeling. I'd keep that the way it is for sure - but that's just my opinion.
I understand your point of view, being "non obvious". The thing is, there's a rhythm with the Mohammed word that should either be reflected on Photography or just a simpler and straight design, but should never struggle for attention by speaking a different language. Besides, the size ratio could lead to an uncomfortable level of readability. What I like the most about woweek work is, he tends to "break the rules" of type design and he can really achieve amazing and surprising results, on the other hand he "neglects" certain aspects of logo design which should be taken into consideration if we are to speak of a commercial logotype and not some cool personal experimentation.
yes, I basically agree with that the little type would never work once the size of logo gets smaller. In this presentation, I take it more as an art, I know that the final logo would have to be changed a bit to work properly. And yes, woweek's work is inspirational mainly for it's level of experimentalness (if such a word exists). Before I started to work almost stricly for clients, I did the the same thing. I liked (and still like) to see logotype as an abstract symbol, as a space to create shape that lives it's own life and tells it's message even without being readble... as an abstract art. woweek's work is now somewhere in the middle between art and corporate design.